Why Circular Fashion?
Because small steps lead to big changes. And we all can and should be, part of those changes.
You already made your first step - you're supporting a local and independent fashion. And I was at that point too when I asked myself a question about how I could go even further and encourage better choices within my brand.
Then pérl's Circular Fashion service was born.
And to paraphrase Anna Brisman from Green Strategy, I wanted to create a product with intention to circulate responsibly and effectively in society for as long as possible.
What's more, working with pearls and getting to know their mineral structure, their life spin and rich history, made only logical that you can actually keep circulating this gem for years and years to come.
Also, my aim is not to sell yet another seasonal gadget that you'll forget in a few months and toss it away at the bottom of your jewellery box.
I aim to give you a piece that you'll love, have fun with, pair it with your coolest outfits, and maybe pass it onto the next generation! Who knows?!